Your Anchor Scripture(Required)
What is your Anchor Scripture? Please include the verse reference and the text that grounds your business.
Your Ministry(Required)
Who are the specific people you are called to serve? Describe their current situation and the burden they are carrying.
Your Mission(Required)
What is your brand’s unique solution or offer? Describe the practical way you serve your Ministry.
Your Media(Required)
Where will you communicate your message? List your top 1–2 primary platforms or environments (e.g. LinkedIn, a weekly email newsletter, live local events).
Movement 1 — Brand Promise (Top Right)(Required)
What is the one unshakeable result, feeling, or experience you guarantee your audience?
Movement 2 — Reasons to Believe (Bottom Right)(Required)
What facts, credentials, or specific features give you the authority to make your brand promise?
Movement 3 — Brand Expressions & Personality (Bottom Left)(Required)
If your brand were a person, how would you describe them? List 3–5 adjectives that define your brand’s personality and voice.
Movement 4 — Brand Communication Principles (Top Left)(Required)
What is the primary rule or principle that governs how your brand communicates? (e.g. ‘We always speak with the warmth of a mentor, never the arrogance of a guru.’)
MESSAGE — The Compass Core Add a tagline, a logo, or both — whichever fits your brand. If you add both, your logo will sit on top of the tagline inside the compass circle.
